product managers

Product managers in charge of marketing strategies and new product development are the expected recipients of this program. The program works at synchronizing the marketing strategies to the selling skills techniques being taught to the sales / medical reps. The program helps product managers to understand the customer from the perspective of
the sales person and actual market realities so that the creative ideas are translated as they are envisaged.
The program deals with creativity, tactics and strategies, market and competitors analysis, developing user friendly tools for effective implementation. Market survey and analysis is taught through actual case scenarios and management games.