Sales and marketing managers need analytical, problem- solving and creative skills. These are dealt with through case studies, games and simulations. This is a separate program dealing exclusively with Sales and marketing management for fresh promotes or experienced managers. Leadership, performance counseling and team-building skills are not part of this program.
Market research and strategic marketing are essential to penetrate fast and deep today. The course teaches with hands- on experience. Regional marketing strategies are the strengths of any effective sales management. Learn how to formulate these strategies.
Recruiting new personnel and giving them on-the-job training are now the essential skills required to be an effective sales manager. The way to make effective selection is part of the program. Similarly, the training function, specially on-the-job training and inducting the new personnel, is as essential.