The behavior for win-win negotiations and relationships. Learn how to say “no” without sounding negative. Be neither aggressive nor submissive. Do not try to avoid conflicts. Learn the skill of conflict management from experts who have taught Assertiveness to hundreds of executives and who ‘walk the talk’. This is the most important for managing skill in today’s environment of globalization.

This is the skill that protects you from being manipulated or emotionally blackmailed by others to do things against your will. You end up saying “Yes” even when you want to say “No”. This leaves you feeling bad and you take out your anger on others and spoil that relationship too. The art of disagreeing agreeably is the skill of Assertiveness .